Our Journey


Elon Novac wandered solely for the purpose of the wander, and nothing more. He spent weeks, years, decades in that state of mind, discovering a world full of good and evil, chaos and tranquility. Suddenly, the goddess of time itself bestowed a miraculous gift unto him. Bestowed was the gift of time, so Elon could have a purpose on his long walk.
Elon then awoke to a terrible nightmare, to wander no more. He could only be grateful for having his life back again.
So he sought to make the most wonderful watches to honor the time he spent dwelling unto himself, and to honor the life he had been given once again.
A watch to celebrate time, life, soul and mind.